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Segmentation systems
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A wealth of household consumer insight at your fingertips
One of the greatest challenges marketers face is understanding consumers. Mosaic® USA, Experian's premier consumer lifestyle segmentation system, provides the most comprehensive and robust insight available for understanding the American consumer better.
Mosaic USA is a household-based segmentation system that classifies all U.S. households and neighborhoods into one of 60 unique segments and 12 overarching groups, providing awareness and details on a household's lifestyle:
- Demographic composition
- Ethnicity
- Socioeconomics
- Behaviors
- Habits
- Purchase choices
Mosaic USA is available at various geographic levels, including household, ZIP+4™, Block Group and ZIP Code™. Updated monthly, Mosaic USA provides the needed accuracy to construct your consumer targeting and acquisition strategies, more than 300 data variables in its predictive component and more than 70 household-based elements to ensure an accurate assignment of each household.
Thousands of additional data points are integrated to provide descriptive views of buying behaviors, media preferences, attitudes and opinions, Internet habits, and vehicle ownership of each Mosaic segment and group.
Whether for direct marketing, local market analysis or media planning, Mosaic USA can help to support campaign effectiveness in matching the different needs and dimensions of targeted prospects and customers.
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