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Five ways to use syndicated research to measure advertising effectiveness: Experian Simmons DataStreamSM
2010-01-29 — Advertising effectiveness measurement is a top priority for marketers, but measurement programs have left much to be desired -- until now. With the introduction of Experian Simmons DataStreamSM, the industry's first syndicated research service for measuring advertising effectiveness, marketers now have the ability to track their advertising campaigns on a weekly basis. This white paper provides five examples of how Experian Simmons DataStream can be used to measure marketing effectiveness.
The remarketing report: Benchmark data and analysis on connecting web behavior to email marketing
2010-01-14 — Online shopping carts are abandoned at a high rate of 56.2 percent, and 61.2 percent of all items that consumers place in their online shopping carts are left behind without purchase. But with a little prodding from savvy email marketers, these cart abandoners can be converted into active customers. Sending an email to remind browsers and cart abandoners of the items they left behind is a very effective means of recovering this revenue.
This white paper contains an analysis from Experian CheetahMail's Strategic Services Team and provides a thorough summary of key trends surrounding remarketing along with strategic best practices and recommendations.
The coupon report: Benchmark data and analysis for e-mail marketers
2009-11-12 — Coupon trends and strategies for successful e-mail marketing
This white paper summarizes key points from Experian CheetahMail's research, provides a thorough analysis of trends surrounding coupons sent via e-mail and offers best practices and strategic recommendations stemming from the findings.
The 2009 holiday marketer: Benchmark and trend report
2009-09-29 — This report provides valuable data and recommended strategies that will help marketers build competitive advantage during the upcoming fall and winter months -- ringing in strong holiday sales while deepening customer engagement.
Mailing Smarter - Boost response while reducing cost and waste
2009-09-22 — Smart list processing practices are some of the most effective ways to boost the bottom line, especially in today's challenging marketing environment. This paper offers eight list processing techniques to increase deliverability, save on postage costs and limit environmental impact.
The population changes constantly -- Shouldn't your data?
2009-09-18 — Finding high-growth markets in a challenging economy
The free shipping report: Benchmark data and analysis for e-mail marketers
2009-09-14 — Free shipping is a vital topic of consideration for most businesses, as it often involves the business itself incurring the associated, and often expensive, distribution cost. To help you decide if free shipping offers are right for your organization, Experian CheetahMail conducted a study posing the following questions: Are more companies deploying free shipping e-mails? Are free shipping e-mails as effective now as they were in the past? And which factors can positively or negatively affect a free shipping promotion?
This white paper contains findings from the study and related best practices, providing deeper insight into the trends and fundamentals of free shipping as they specifically pertain to e-mail marketers.
Direct Marketing Success in Today's Economy- Leverage automated predictive analytics to drive marketing ROI
2009-06-18 — Direct marketing is here to stay -- and with analytical tools such as segmentation and predictive analytics, companies need to embrace this technology and realize it will lead to higher marketing ROI. Learn how to:
- Maximize limited marketing
- Use segmentation and predictive analytics to maximize response rates
- Improve campaign effectiveness through better targeting
- Automate predictive analytics
A guide to effective email testing: Best practices for campaign analysis and optimization
2009-05-27 — Permission-based email marketers have the unique ability to quantifiably determine exactly which messages resonate best with their customers. During tough economic times when budgets are tight and resources are constrained, running well-planned, methodical testing of your email campaigns allows you to gain a more detailed and accurate understanding of your customers.
2009 Digital marketer: Benchmark and trend report
2009-04-22 — Learn how smart digital marketing strategies can improve
customer loyalty and revenue.This data-rich report examines
and analyzes benchmarks and trends in email marketing,
online search, social networking and more.
Thirty days to customer data integration
2009-04-10 — Superior results today, a strategic foundation for your future
Contact data management: the wise investor
2009-03-30 — With the recent events that have shaken the global economy, businesses of all shapes and sizes have been forced to re-evaluate their strategies. Customer management is now a major focus for many as they try to hold on to their valuable customers and encourage them to spend.
Marketing success in 2009: Eight smart customer engagement strategies
2009-02-18 — Today's very tough economic climate means big challenges for marketers who must make an impact with limited resources. Couple this reality with an ever-expanding array of marketing channels and it's clear that new and innovative methods for engaging with customers is a prerequisite for success in 2009. Experian recommends eight effective ways to do just that.
The face of today's small-business owner
2009-02-09 — Using demographic and credit information to understand the needs of today's small-business owner
Capitalizing on the small-business market
2009-02-06 — As big businesses look to attract new customers, a shift has begun over the past several years to make a conscious effort in the form of dedicated marketing plans and budgets to target small-business owners.
Predicting risk: the relationship between business and consumer scores
2009-02-06 — First come, first served often applies to creditors. Those creditors that act quickly when small businesses encounter problems are most likely to be paid. Latecomers may never receive payment.
The small-business owner -- an in-depth B2B marketing study of owners of multiple small businesses
2009-02-06 — This study examines and compares the unique characteristics of business owners with a single business entity against those with multiple business entities. The study distinguishes their similarities and differences based on business and consumer information about the business owners and compares sole-business and multibusiness owners with the national averages for consumers. This approach provides
a deep, blended view of a business owner from the business and consumer perspectives.
Achieving a competitive edge through customer-centricity
2009-01-12 — This paper provides a clear, measurable and actionable framework for achieving competitive advantage through customer-centricty empowered by Customer Data Integration.
Protecting Your Brand Online
2008-11-21 — Marketers spend hundreds of millions of dollars developing their brands offline. How much of that spend is going to waste as brand names are hijacked online? The problem is enormous. More than 1 in 10 US Internet searches for leading brands is led away from the brand owner's website. Online businesses need to be aware of the extent of the problem and to understand the best ways to deal with threats. This report will quantify the extent of the risk to brands and provide specific recommendations to protect a brand online. Hitwise data and tools are used to illustrate brand analysis and specific examples are provided of how to use Hitwise to find and monitor companies trading on a brand.
Micromarketing to Microbusiness Owners -- Experian hits the target
2008-11-17 — Small businesses represent more than 50 percent of the nation's gross domestic product. Many marketers have begun targeting this lucrative segment. As this desired population is increasingly saturated with marketing solicitations, it is becoming necessary to deliver relevant and targeted direct-marketing offers that stand out from the crowd. How should B2B marketers differentiate themselves from the competition? An analysis of the small-business owner can provide the answer.
A guide to effective email acquisition
2008-09-02 — One of an organization's best marketing assets is a healthy permission-based email list. While proper management and use of your email file will drive revenue immensely, it is often a challenge to acquire the file itself. With inbox clutter on the rise and customers becoming more sensitive towards any unwanted communication, marketers should develop their subscriber lists with relevance and care.
A new age of marketing is on the horizon: Could it be the "perfect storm"?
2008-09-02 — Look closely into any business enterprise and you will see thousands of networks, big and small, where divisions, departments and individuals collaborate and share information to pursue opportunities that create added value -- and competitive advantage. Enhanced synchronization led by a CEO provides the power to drive increased productivity, lower costs and increased value. During the past 35 years, technology has brought increased efficiencies, transparency and accountability to every business function, except marketing.
Addressable media: A new science to marketing
2008-09-02 — Addressable media is changing the way consumers view information.
Artificial Intelligence in Retail Site Selection
2008-09-02 — Building "Smart" Retail Performance Models to Increase Forecast Accuracy
Diversity and Innovation Buoys Toy Industry
2008-09-02 — The toy industry is fueled with optimism. Following a tough year of recalls and solid competition from other electronic gadgets like iPod and video games, this year's Toy Fair 2008 showing seems to be a positive indication of the resiliency of the industry. Opening-day buyer attendance topped 9,200 this year, a 30% increase compared to 7,100 for the same day last year.
Driving customer loyalty: moving from wishes to actions
2008-09-02 — Customer loyalty, while always important, is mission-critical in a flat/declining automotive market. Since there is no single definition of loyalty appropriate for all manufacturers, it is critical to define specific loyalty metrics that deliver actionable insight for your business.
Key consumer trends in the U.S. financial industry
2008-09-02 — Most market forecasts suggest a slower pace of economic growth in the first half of 2008. Federal Reserve Chairman, Ben Bernanke, notes that consumer spending "appears to have slowed significantly," while higher energy prices and a weakening job market could weigh further on consumption.
Marketing success in an economic slowdown
2008-09-02 — Twelve steps to move marketing from being seen as a cost center to being truly valued as a revenue generator
Measuring the strategic value of Customer Data Integration
2008-09-02 — There is little doubt that customer-centricity has become a strategic battlefront in business. This momentum continues to grow as the "timescales from 'innovation to imitation' reduce dramatically and other traditional differentials -- price, quality and service -- are losing their ability to differentiate companies" while the Internet is eroding many of the once-formidable advantages of distribution channels.
Meeting multichannel consumer demands
2008-09-02 — A road map for implementing a customer-centric model for retail marketing
Multichannel Marketing's Greatest Challenge
2008-09-02 — It's no secret that since 1995 the Internet has completely upended consumer-shopping patterns.
Paperless Coupon Usage On The Rise
2008-09-02 — Strong evidence suggests that consumer spending has slowed sharply. This in turn seems to have spurred coupon usage among consumers, who appear to be cutting back on luxuries and focusing on how to make their dollar go further.
The case for ReMarketing: Converting abandoned shopping baskets into purchases
2008-09-02 — Relevant emails triggered by web analytics data encourage order completion and drive online sales.
The Future and Early Potentials of Out-of-Home Advertising
2008-09-02 — Outdoor advertising is as old as advertising itself, but new life is being breathed into the old medium. In fact, as digital, video and wireless technologies redefine the sector over the next few years, it will rank second only to Internet advertising in ad spending growth.
The importance of visitor counting to retailer competitiveness: New research evidence
2008-09-02 — Half of all shop visitors don't spend anything while they're in the store -- they walk out empty-handed. Raising the conversion rate (the proportion of visitors who do spend) is critical to improving store performance. But most retailers don't even know how many visitors they have. Without that information, they are working in the dark.
The real truth about customer-centric marketing
2008-09-02 — Most companies aren't doing enough to get there
The small-business owner -- an in-depth B2B marketing study of owners of multiple small businesses
2008-09-02 — Too often direct marketers assume that a one-size-fits-all approach to B2B marketing will always yield the desired results. After all, on the surface businesses can look very similar and appear to share identical needs.
U.S. closing mobile usage gap
2008-09-02 — Compared to 800 million cars, 850 million personal computers, 1.3 billion fixed landline phones, 1.4 billion credit cards, and 1.5 billion TV sets -- there are now 2.7 billion mobile phones in use. Between January 2001 and December 2010, our global society will have transformed from one where 13% carried a mobile phone, to one where 70% carry one. The U.S. market is not expected to top 100% per capita penetration until the year 2013, though usage has risen rapidly.
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