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U.S. Segment Profile: Multi-Business Owners
2009-04-30 — Multi-Business owners are among the most prosperous of all small business segments and one of the most likely to be resilient in the face of a downturn economy; yet historically, this group has been under-served. In this paper, Warrillow presents a number of available avenues for reaching this highly valuable segment.
Holiday 2008 Retail Recap Report
2009-03-03 — This report will provide a summary of the 2008 holiday season online, with a breakdown of daily Internet visits to the Retail 500 to understand traffic peaks and how the traffic patterns differ among brick and mortar, online-only, and catalog retailers. The analysis will cover the key sources of traffic to online retailers during the holidays and how price sensitivity has shifted consumer preferences towards coupons. This report also includes the search activity on popular holiday products to understand how to modify marketing strategies based on demand.
Consumer confidence study
2008-12-22 — Consumer confidence study shows Americans pulled back on spending long before economic crisis hit
Filling the void in the wake of a wave of business closures
2008-11-14 — Applying compiled consumer and business data to retail site selection
NHL Fans have Higher Mean Household Income Levels than Other Sports Fans
2008-09-25 — NHL fans on average are more likely to have higher household incomes than other sports leagues (MLB, NFL, MLS, NBA).
Be Green, Be Aware, Be GreenAware
2008-09-02 — Green is good; being aware is being responsible. With a projected worth of $500 billion for 2008, the green marketplace is growing, as the environmental movement becomes increasingly mainstream. Corporate America, to varying degrees, has ramped up the implementation of a range of both internal initiatives and external market offerings to find the best way to convert this increasingly influential consumer value into positive bottom line impact.
Confirm The Quality Of Address Data As It's Captured, Not Later
2008-09-02 — Using Front-end Address Verification Software Can Reduce Risk Of Invalid Addresses
Hitwise US Social Networking Report:
2008-09-02 — Driving opportunities through participatory marketing
SimmonsLOCAL
2008-09-02 — In order to compare geographic changes in "green attitudes" over the past 3 years, we've aggregated the levels of agreement in response to the following statements in the Local Consumer Study related to the green movement.
Television Product Placement: Who is your best customer?
2008-09-02 — Product placement appears in plays, film, television series, music videos, video
gamesand books. It became more common starting in the 1980s, but canbe
traced back to at least 1949.
The Art and Science of Search Term Selection
2008-09-02 — Search solves a basic marketing need - to connect buyers with sellers. As the appeal of search grows, so too have revenues and budgets. Global search revenues are expected to reach $30.5 billion in 2008 according to a JPMorgan analyst report, increasing the pressure on marketers as competition for top position grows along with keyword prices. Search Engines accounted for 26% of upstream US Internet visits to All Categories of websites in March 2008, underscoring the importance of search engines as a source of visits.
Travel Trends: How Consumer Search Behavior is Changing
2008-09-02 — Online travel is one of the largest e-commerce categories, and also one of the most competitive, as leisure and business travelers alike have proved themselves eager to take advantage of the easily available information online in their search for the best deal. As online travel shoppers become savvier and as technology for websites improves, it becomes increasingly important for travel website owners to understand the competitive landscape and how travel shoppers are navigating to travel websites.
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