Three quick tips for honing your product targeting strategy 2009-02-24 — "One-to-one marketing" - or highly targeted individual outreach - has become a marketing industry buzz term. Product targeting is widely considered one of the most effective tools for achieving this advanced stage of marketing effectiveness. However, defining the right approach for product targeting is now always a straightforward task.
Customer-centricity and Customer Data Integration: Achieving a competitive edge through customer-centricity 2009-02-19 — One of the biggest challenges in becoming a customer-centric company is the lack of a truly integrated approach - one that enables a progressive transformation, delivers improved business results and realistically addresses support needs. In this paper, Experian provides a clear, measurable and actionable framework for achieving competitive advantage through customer-centricity that is empowered by flexible, cost-effective Customer Data Integration (CDI).
Eight proven customer-centric strategies 2009-02-19 — Smart companies know that customers want to do business on their own terms. Customers want to initiate business contact, and they expect a prompt response that is relevant, customized
and available through whatever channel they select.
Ten quick tips to acquiring new customers 2009-02-19 — Smart companies know that customers want to do business on their own terms. Customers want to initiate business contact, and they expect a prompt response that is relevant, customized
and available through whatever channel they select.
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