Driving growth with a retail marketing database 2008-09-02 — Since its inception nearly 25 years ago, this specialty athletic retailer has developed a keen understanding of the different needs of its customers across the country. Athletes have come to trust this retailer for its high-quality products, expert knowledge and personalized service tailored to their unique fitness needs.
Specialty retailer gains access to actionable customer information through Experian 2008-09-02 — A $2 billion dollar lifestyle retailer with more than 700 stores in over 37 states recently added e-commerce capability to their popular information-based website. The internal marketing team supports more than 40 direct mail campaigns annually, including newspaper inserts.
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