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The coupon report: Benchmark data and analysis for
email marketers
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In 2008, over 36 million people used online coupons. Furthermore, while the average redemption
rate for newspaper coupons is 1.2 percent, recent studies indicate that
online coupon redemption rates tend to fall anywhere between 5 and 20
percent.
It should come as no surprise that in
the online world, email is deemed as one of the most popular vehicles
for coupon distribution. To determine the true impact of coupons sent
through the email channel and provide marketers with actionable insight
regarding this phenomenon, Experian CheetahMail took a closer look at
relevant campaign data from its expansive client roster.
This
white paper summarizes key points from Experian CheetahMail’s research
and provides a thorough analysis of trends surrounding coupons sent via
email along with best practices and strategic recommendations stemming
from the findings.
Please complete the following registration form to request your copy of the report.
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