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FootFall

FootFall is your comprehensive source of customer traffic and information services – in fact we count more than 6 billion people a year worldwide.  With FootFall, we help our clients to:

  • Understand their market opportunity by measuring customer numbers, and providing related metrics.
  • Identify centers and outlets which have the potential to increase traffic, convert more shoppers into customers and maximize returns on rental investments.
  • Identify actions for unlocking this potential.
  • Quantify and monitor the results of these actions.

The FootFall solution is flexible and fully scalable. It takes advantage of the latest developments in terms of both hardware counting technology, and reporting and analysis software to ensure system reliability, data accuracy and consistency, and end-user satisfaction.

What makes us different?

Our range of information and software products, data management capabilities and geographical spread enables us to offer an unrivalled level of services to our clients. Our offices throughout the world enable us to think globally, but act locally.

FootFall is hardware independent, which means that all our systems can be upgraded and expanded over time using a range of technologies to cover additional counting points. In addition, FootFall continues to use ‘open’ software standards to ensure that our systems can be developed as non-proprietary standalone solutions, or can be highly integrated with your business management software, point of sale data and staffing systems where applicable.

FootFall provides complete store performance information based on customer movement, using innovative products and solutions to empower staff at all levels to drive store profitability. FootFall is a world leader in providing retail business information and has an international team of auditors, analysts, account managers and consultants managing your information and helping introduce sustainable changes, which deliver significant increases in sales.

More and more developers, property owners, asset managers and real estate agents need to know the true picture of traffic flows into and around their shopping centers and retail strips. Our advanced cameras and electronic equipment help us provide you with this information quickly, accurately and in an easily understood format.

Footfall figures are an important Key Performance Indicator for an essential variable affecting the performance of your retail property. Use customer traffic as the basis for planning the leasing and management opportunities of your center or store, or to understand strategic or tactical market opportunities and optimize the number of customers who use your property.

FootFall systems can be installed in one location or across a portfolio, providing continuous and quantifiable information, which feeds into your other performance indicators to help you monitor your retail center and the impact of your business decisions.

You can monitor the impact of business decisions on issues such as:

  • Shopper circulation within a mall or strip center.
  • The pull of major stores and the ideal tenant mix,
  • The impact of promotions and specific events on customer flow, parking and many other factors.

This information can be integrated with retail sales data to optimize the number of customers visiting your retail location and resulting sales.  Let us help you create a custom FootFall solution that integrates your traffic counts with your existing information system to maximize your complete retail location performance.