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Achieve advanced targeting with online advertising
What if there was a digital advertising product that combined the reach
of mass media with the advanced targeting of direct marketing? With
Audience IQSM, Experian® offers an unprecedented array of digital
targeting capabilities for online display advertising to increase
advertising efficiency and drive higher conversion rates.
Contact us for fresh ideas that will give you the competitive edge.
Introducing Audience IQ
Audience IQ is a revolutionary new offering from Experian that enables
marketers to apply the advanced targeting and consumer segmentation
sophistication of offline direct marketing to digital media, including
the Internet, mobile and television. Audience IQ draws upon Experian’s
more than 30 years of experience in addressable marketing through
traditional offline channels to help marketers create consistent
communications throughout every phase of their consumer interactions.
Advanced online ad targeting
Audience IQ enables addressable advertising online through partnerships
with the leading online media companies in the world while at the same
time preserving the anonymity of consumers. Addressable advertising
allows marketers to target and segment consumers based on their known,
shared characteristics rather than individual or household
identification.
Learn more
Building your "addressable audience"
To take advantage of addressability, you first must create your own
“addressable audience.” Experian’s decades of experience means that we
can build, enhance and/or grow your customer and prospect file in order
to turn it into an effective and usable addressable audience.
Learn more
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