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Database management

Database marketing

Retail database marketing



Retail database marketing
Improve the performance of your marketing investments with TotalvueSM Retail from Experian® Marketing Services. Totalvue Retail integrates information, data management, campaign management and analysis enabling you to plan and execute more profitable marketing campaigns. Using retail best practices, all customer information including preferences and behaviors are centralized through a standard data model and configured to your unique business needs. Experian integrates activity across all channels and includes transaction, campaign history and loyalty programs. Develop better contact strategies, perform real-time analysis and choose from a suite of business reports best suited to meet your business objectives for understanding customer value and profitability, promotion history, campaign response and merchandise analysis with Totalvue Retail.

Contact us today to learn how you can plan and execute more profitable marketing campaigns.



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Related resources

Driving growth with a retail marketing database

Specialty retailer gains access to actionable customer information through Experian's TotalvueSM Retail