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Media neutral planning
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Digital advertising
Media neutral planning
Targeted television advertising
Online advertising lead enhancement
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Improve the return on marketing investment of your media campaigns by reaching the right person at the right time via the right media vehicle with Ad IQSM.
Ad IQ delivers an analytical approach to help take the guesswork out of media planning by ranking and indexing your consumer definitions across all geographies, including DMA, ZIP Code, cable zones, and trade areas. From what broadcast and cable TV network programs they watch to which magazine and newspapers they read to their online preferences, we bring you insight into your best customers and prospects. Ad IQ leverages Experian's vast data assets, including extensive media consumption and brand preference information, to increase the relevancy of your advertising helping you define, identify and target your best consumer audience at the household level.
Contact us to learn how you can take the guesswork out of media planning.
DMA® is a registered service mark of Nielsen Media Research, Inc., and is used pursuant to a license from Nielsen Media Research, Inc.™, all rights reserved.
Cable zones are derived from CableTrack©, the database is a copyrighted brand of the National Cable Communications LLC (NCC) and is used pursuant to a license from NCC, all rights reserved.
Experian is a non-exclusive Full Service Provider Licensee of the USPS®. The prices established for USPS licensed products are not established, controlled, or approved by the U.S. Government or the USPS®. The following trademarks are owned by the USPS®: ZIP Code™ and ZIP + 4®.
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