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Experian launches Hitwise Internet measurement service for France
- Experian Hitwise will provide reporting on more than 75,000 sites across 160+ industries and over 1 million search terms
- Further expands Experian’s digital marketing capabilities in France
- Google.fr is the most visited website in France, accounting for 1 in every 10 Internet visits
- Social networking is more popular in France than in the UK, but online shopping less so
London, 9 February 2010 — Experian, the global information services company, has further expanded its Marketing Services portfolio in Europe with the launch of Experian Hitwise in France. Experian’s Internet measurement service will help domestic and international marketers operating in France to improve their online marketing, content development, affiliate strategies and search tactics.
Experian Hitwise is reporting on more than 75,000 websites across 100+ industries and over 1 million search terms, based on the anonymised and aggregated Internet activity of 90,000 French Internet users from all over the country. Experian Hitwise also operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil.
“We are delighted to continue the global expansion of Experian’s Marketing Services products and services with the launch of Hitwise in France,” said Jonathan Hulford-Funnel, Managing Director of Experian Marketing Services in EMEA. “From a digital marketing perspective, France has the second largest broadband population in Europe[1], and Experian Hitwise is now able to provide marketers with specific insights into consumer behaviour as well as competitors’ marketing activities. This data is crucial to improving and measuring online marketing and complements our Experian CheetahMail e-mail marketing service in France.“
The Hitwise France service will provide clients with data on website industry and category rankings, Clickstream traffic activity, search behaviour and keyword research. Clients also will have access to additional tools to create custom categories, search term portfolios and customized dashboards.
Visit the Hitwise France web site at: http://fr.hitwise.com
Google.fr is the most visited website in France, accounting for 1 in every 10 Internet visits
During the week ending 30/01/10, Google France was the most visited website in France, picking up 10.38% of all French Internet visits – equivalent to 1 in every 10. Two other Google-owned properties also appeared in the list of the 10 most visited websites in France during the same week: YouTube at number 4 and Google.com at number 7.
Top 10 websites in France, ranked by market share of French Internet visits, week ending 30/01/10
Source: Experian Hitwise
Facebook is the second most visited website in France, accounting for 6.83% of all French Internet visits during the week ending 30/01/10. The site accounted for just under half of all French visits to social networks over the same period, picking up over twice as many visits as second placed YouTube. Skyrock is the third most popular social network in France, and the eighth most popular website overall.
Windows Live Mail (also known as Windows Live Hotmail) is the third most visited website in France and the most popular webmail service. Orange France Webmail is the next most popular webmail service and fifth most visited website overall, while Orange France ranks sixth. The list of the top 10 websites in France is completed by Leboncoin.fr, the most popular Shopping and Classifieds website, at number nine, and MSN France in tenth position.
Social networking is a more popular activity in France than in the UK, but online shopping less so
Search Engines are the most visited category of website in France, accounting for 14.27% of all French Internet visits during the week ending 30/01/10. Social networks and Forums rank second, picking up 12.85% of French Internet visits – more than the 10.61% the industry accounts for in the UK. Shopping and Classifieds websites, on the other hand, account for a higher percentage of Internet visits in the UK (8.74%) than in France (8.44%).
“France and the UK have very similar sized Internet populations, so it is interesting to compare the different ways in which the web is used in the two countries,” commented Robin Goad, European Research Director at Experian Hitwise. “In France, more online time is spent on communication and entertainment than in the UK, with Entertainment websites and Webmail services also picking up a higher proportion of visits. On the other hand, people in the UK are more likely to use the Internet to make transactions and look for information. News and Media, Sports, Travel, and Education websites all account for a higher proportion of Internet visits in the UK than in France.”
Top online industries in France and the UK, ranked by market share of Internet visits within country, week ending 30/01/10
|
Industry |
Share of French Internet visits |
Share of UK Internet visits |
Search Engines
|
14.72%
|
12.16% |
Social Networking and Forums
|
12.85% |
10.61% |
Entertainment
|
12.08% |
11.80% |
Shopping and Classifieds
|
8.44% |
8.74% |
Business and Finance
|
6.60% |
6.48%
|
|
Webmail Services |
6.52% |
3.63% |
News and Media
|
3.31%
|
6.20% |
|
Sports |
2.32%
|
3.09%
|
| Travel |
2.05% |
3.34% |
| Education |
1.84% |
2.66%
|
Source: Experian Hitwise
About Experian Hitwise
Hitwise, an Experian company, is the leading online competitive intelligence service. Only Hitwise provides its 1,500 clients around the world with daily insights on how their customers interact with a broad range of competitive Web sites and how their competitors use different tactics to attract online customers.
Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy-to-use, Web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.
Hitwise, an Experian company (FTS:EXPN), http://www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at http://www.hitwise.com.
For up-to-date analysis of online trends, please visit the Hitwise Intelligence — Analyst Weblogs at http://weblogs.hitwise.com and the Hitwise Data Center at http://www.hitwise.com/datacenter.
About Experian
Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.
Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.
For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Continuing sales for the year ended March 31, 2008, were in excess of $4 billion.
For more information, visit www.experianplc.com.
Matt Tatham
Hitwise, an Experian company
1 212 380 2939
matt.tatham@hitwise.com
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