Experian Simmons DataStreamSM launches for advertising effectiveness measurement
New York, N.Y., January 25, 2010 — Experian® SimmonsSM, The Voice of the American Consumer®, today announced the launch of Experian Simmons DataStreamSM, a service delivering weekly insights into consumer trends to enable advertisers, agencies and media companies to closely monitor market conditions, evaluate advertising effectiveness and demonstrate marketing accountability.
Experian Simmons DataStream is an industry-first syndicated service that allows marketers to measure and evaluate advertising effectiveness by providing weekly tracking of approximately 40,000 consumer variables from the Simmons National Consumer Study, including an extensive range of brands, media properties and consumer attitudes. In addition to weekly tracking, Simmons DataStream also includes two full years of historical data. This new offering expands Experian Marketing Services' portfolio for delivering best in breed data, analytics and platforms to help marketers target and engage consumers.
"Companies spend a lot of time and money to understand and measure the success of their advertising campaigns or, in the case of media companies, to demonstrate marketing accountability to advertisers," said Ken Wollenberg, general manager of Experian Simmons. "Until now, the tools available for these analytic applications have been costly and limited in their ability to provide a wide range of competitive brand and media insights. We're excited to provide our clients with the information they need to make even better marketing decisions leveraging the campaign measurement and detailed tracking capabilities in Experian Simmons DataStream."
Major media companies and advertising agencies already have signed on to use Experian Simmons DataStream, including Univision Communications and UM. All will be utilizing the new service to evaluate advertising effectiveness and monitor consumer trends surrounding media and product usage behavior.
"Advertisers continue to scrutinize every aspect of their marketing expenditures and are demanding deeper and more timely information about their target audience's behavior," said Ceril Shagrin, executive vice president, Corporate Research, Univision Communications Inc. "Experian Simmons DataStream will offer us a tool that helps demonstrate the value of investing in reaching Hispanic audiences."
"Experian Simmons DataStream is a brand usage tracker - a new tool - that we are excited about because it can provide continuous and overarching real-time measurement that will power our analytics work and help optimize our strategies on behalf of our clients," said Huw Griffiths, UM Global Head of Research and ROI. For more information about Experian Simmons DataStream, click here.
About Experian Simmons As the oldest and most-respected authority on consumer behavior, Experian Simmons has been the Voice of the American Consumer™ for more than 50 years. Experian Simmons’ studies chronicle everything, from the products consumers buy and the brands they use to their lifestyles, attitudes and media preferences. With more than 60,000 data variables across almost 500 product categories, Experian Simmons’ studies constitute a database of exceptional breadth and depth — providing actionable insights that help clients connect with their most valuable customers. Visit us at http://www.experiansimmons.com.
About Experian Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.
Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.
For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Continuing sales for the year ended March 31, 2008, were in excess of $4 billion.
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