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Facebook Top Search Term in 2009
Social network search terms tops list for fourth straight year;
Google top-visited Website for second straight year
New York, N.Y., December 15, 2009 — Experian® Hitwise® has analyzed the top 300 search terms for 20091 and Facebook was the top-searched term overall. This is the first year that the social networking Website has been the top search term overall, accounting for 0.67 percent of all searches.1 In fact, four variations of the term “facebook” were among the top 25 terms.
Top 10 most-searched terms
|
| | 2009 | 2008 | 1.
| facebook | myspace | 2.
| myspace | craigslist | | 3. | craigslist | ebay | | 4. | youtube | google | | 5. | yahoo mail | myspace.com | | 6. | google | yahoo | | 7. | yahoo | youtube | | 8. | ebay | yahoo mail | | 9. | facebook login | yahoo.com | | 10. | myspace.com | facebook |
Note: Data is based on the top 300 unfiltered search terms for January to November 2009.
Source: Experian Hitwise
1 Data is based on the top 300 unfiltered search terms and U.S. market share of visits for January to November 2009.
Facebook moved up from the 10th spot in 2008 to the top spot in 2009. MySpace was the second most-searched term in 2009, followed by Craigslist, YouTube and Yahoo Mail. Analysis of the search terms reveals that social networking–related terms dominated the results, accounting for 2.48 percent of the top 300 searches.
Adding up common search terms — e.g., facebook and facebook.com — Facebook terms accounted for 1.09 percent of all searches. MySpace terms accounted for 1.02 percent, Yahoo terms accounted for 0.95 percent, Google terms accounted for 0.63 percent, and Craigslist terms accounted for 0.62 percent.
Top 10 visited websites in 2009
Google was the top-visited Website
for the second straight year. Google accounted for 6.70 percent of all
U.S. visits between January and November 2009. Yahoo! Mail accounted
for 4.44 percent of visits, followed by Facebook (4.26 percent), Yahoo!
(3.36 percent) and MySpace (3 percent).
Adding up common properties — e.g., yahoo.com and mail.yahoo.com —
Yahoo! properties accounted for 10.60 percent of all U.S. visits.
Google properties accounted for 9.93 percent, and Facebook properties
accounted for 4.26 percent. The top 50 Websites accounted for 39
percent of all U.S. visits between January and November 2009.
Top 10 most-visited Websites in 2009
| | 2009 | 2008 | 1.
| www.google.com | www.google.com | 2.
| mail.yahoo.com | mail.yahoo.com | | 3. | www.facebook.com | www.myspace.com | | 4. | www.yahoo.com | www.yahoo.com | | 5. | www.myspace.com | mail.live.com | | 6. | mail.live.com | www.ebay.com | | 7. | www.youtube.com | search.yahoo.com | | 8. | search.yahoo.com | www.msn.com | | 9. | www.msn.com | www.facebook.com | | 10. | www.ebay.com | www.youtube.com |
Note: Data is based on U.S. visits for January to November 2009.
Source: Experian Hitwise
About Experian Hitwise
Hitwise, an Experian company, is the leading online competitive intelligence service. Only Hitwise provides its 1,500 clients around the world with daily insights on how their customers interact with a broad range of competitive Web sites and how their competitors use different tactics to attract online customers.
Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy-to-use, Web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.
Hitwise, an Experian company (FTS:EXPN), http://www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at http://www.hitwise.com.
For up-to-date analysis of online trends, please visit the Hitwise Intelligence — Analyst Weblogs at http://weblogs.hitwise.com and the Hitwise Data Center at http://www.hitwise.com/datacenter.
About Experian
Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.
Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.
For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Continuing sales for the year ended March 31, 2008, were in excess of $4 billion.
For more information, visit www.experianplc.com.
Matt Tatham
Hitwise, an Experian company
1 212 380 2939
matt.tatham@hitwise.com
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