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The results are in — 2009 Black Friday Statistics from Experian Hitwise, Experian CheetahMail and PriceGrabber®
Experian Hitwise: Black Friday Traffic Up 87 Percent Pre-Thanksgiving Week
Wal-Mart receives most traffic from Black Friday Websites;
overall visits to top 500 retail Websites increased 6 percent last week
New York, N.Y., Nov. 24, 2009 — Experian® Hitwise® announced today that online traffic to a custom category of Black Friday advertising Websites increased 87 percent for the week ending Nov. 21, 2009. Visits to Black Friday Websites are up 4 percent compared with the same week in 2008.
Top sites receiving traffic from Black Friday Websites
The growth in traffic to Black Friday Websites results in referrals for shoppers to retailers’ Websites to learn about sales and promotions. Last week the percentage of referred traffic from Black Friday Websites to the top 500 retail Websites increased 12 percent versus the previous week. The percentage of referred traffic is up 14 percent when comparing the week ending Nov. 21, 2009, with the same week in 2008. Wal-Mart received the greatest share of referred traffic from Black Friday Websites for last week with 13 percent, followed by Target and Best Buy with 4.12 percent and 4.04 percent, respectively.
Top Websites receiving paid traffic
The top Website receiving paid traffic from a portfolio of Black Friday search terms were Dealighted.com, Target, BlackFriday2009.com, Wal-Mart and Bing Shopping for the week ending Nov. 21, 2009. The share of paid traffic for Black Friday Websites is down 20 percent compared with the previous week but up 17 percent compared with the same week in 2008.
Top visited retail websites
Amazon was the most visited retail Website overall for the week ending Nov. 21, 2009, an received 15 percent of the visits among the top 500 Websites. Wal-Mart, Target, Sears and BestBuy made up the rest of the top five. Fandango received the largest increase in visits week over week (42 percent) among the top 20 visited Websites. Macy’s received a 13 percent increase in visits, followed by Kohls with a 10 percent increase among sites with the largest increases over the previous week. Overall visits to the top 500 retail Websites are up 6 percent for the week ending Nov. 21, 2009, versus the week ending Nov. 14, 2009.
Experian CheetahMail: All Industry had a 24% increase in volume for the Thanksgiving week in 2009.
New York, NY, November 2009 —The trend to mail before Black Friday is evident in 2009, as Black Friday was the same as in 2008, but Sunday, Monday, Wednesday, and Thanksgiving total were much higher.
50% of emails were sent prior to 8 am each day. Black Friday had the most even distribution of send time between midnight and noon.
Black Friday Shopping: PriceGrabber.com® Releases 2009 Online Statistics
Recession drives consumers online to take advantage of the best deals in Electronics and Applicances
Los Angeles, Calif., Nov. 28, 2009 — PriceGrabber.com®, a part of Experian, revealed today that shoppers continued to take advantage of Black Friday promotions and incentives in popular product categories, such as MP3 Players, Plasma & LCD TVs and GPS. The most sought-after products on Black Friday 2009 included Wii™ Console, nuvi® 265WT GPS and Apple iPod® touch 8GB.
PriceGrabber.com’s recent holiday survey revealed that 45 percent of consumers were planning to shop on Black Friday and Cyber Monday, with 80 percent planning to make a purchase on Black Friday and 66 percent on Cyber Monday.
“Retailers rose to the challenge of enticing shoppers on Black Friday in a tough economy this year. They advertised a number of different incentives prior to Thanksgiving weekend, including aggressive pricing, free shipping and free accessories with a purchase,” said Laura Conrad, president of PriceGrabber.com. “These significant category increases show how these extra incentives captured the attention of our savvy shoppers.”
Black Friday deep discounts: average price drops
- Docking Stations drop from $138 to $69, a 50% decrease
- MP3 Players drop from $132 to $88, a 33% decrease
- Plasma & LCD TVs drop from $1296 to $963, a 26% decrease
- GPS drops from $208 to $167, a 20% decrease
- Microwave Ovens drop from $289 to $256, a 12% decrease
Top 10 categories and percentage growth over Black Friday 2008
- Tires — 118%
- Freezers — 104%
- Washer/Dryer Combos — 70%
- Swings & Bouncers — 58%
- HDTV Replacement Lamps — 48%
- Refrigerators — 30%
- Cell Phones — 26%
- Men’s Boots — 18%
- Laptops — 17%
- PlayStation® 3 Consoles & Accessories — 12%
Top 10 most popular products for Black Friday 2009
- Wii Console
- nuvi 265WT GPS
- Apple iPod touch 8GB
- D90 SLR Digital Camera Kit
- Digital Rebel XSI 12MP Black Digital SLR Camera w/ Kit
- nuvi 765T GPS
- Wii Fit
- Apple iPod touch 16GB
- nuvi 255W Wide-Screen Automotive GPS
- Nintendo® DS Limited Edition Pokemon Pack
PriceGrabber.com
will continue to track online shopping trends and pull product
information by the hour for Cyber Monday. PriceGrabber.com executives
are available during Black Friday weekend and Cyber Monday for
interviews.
About Experian Hitwise
Hitwise,
an Experian company, is the leading online competitive intelligence
service. Only Hitwise provides its 1,500 clients around the world with
daily insights on how their customers interact with a broad range of
competitive Web sites and how their competitors use different tactics
to attract online customers.
Since 1997, Hitwise has pioneered a
unique, network-based approach to Internet measurement. Through
relationships with ISPs around the world, Hitwise’s patented
methodology anonymously captures the online usage, search and
conversion behavior of 25 million Internet users. This unprecedented
volume of Internet usage data is seamlessly integrated into an
easy-to-use, Web-based service, designed to help marketers better plan,
implement and report on a range of online marketing programs.
Hitwise,
an Experian company (FTS:EXPN), http://www.experianplc.com, operates in
the United States, the United Kingdom, Australia, New Zealand, Hong
Kong and Singapore. More information about Hitwise is available at http://www.hitwise.com.
For up-to-date analysis of online trends, please visit the Hitwise Intelligence — Analyst Weblogs at http://weblogs.hitwise.com and the Hitwise Data Center at http://www.hitwise.com/datacenter.
About Experian CheetahMail
Experian CheetahMail is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. With the industry's largest client services teams, feature-rich email technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world's most recognizable brands, Experian CheetahMail's globally diverse client base includes Barclays, Borders Books, 1-800-FLOWERS, KLM, Neiman Marcus and Wyndham Hotels. Experian CheetahMail, a business unit of Experian Group Ltd. (LSE:EXPN), was founded in 1998 and is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, Barcelona, Düsseldorf, Sydney, Melbourne, Auckland, Singapore, Hong Kong, Beijing, and Johannesburg. For more information, please email us.
About PriceGrabber.com
PriceGrabber.com,
part of Experian InteractiveSM, has established itself as one of the
most trusted and effective online comparison shopping services,
allowing 23 million consumers per month to search and compare
information that enables them to find the right product from the right
retailer at the best price. Through continued innovation and a
consistent focus on providing the best comparison shopping experience
on the Internet, PriceGrabber.com provides savvy shoppers access to
millions of unique products and services from thousands of retailers
and sellers in 25 product channels. Consumers can compare products,
retailers and prices side by side within popular categories, such as Digital Cameras, Dinnerware, Electronics, Furniture, Laptops
and more. The company also powers comparison shopping functionality for
a network of leading Internet sites, including Bing, AOL Shopping,
About.com, Time Warner, PC World, Consumer Reports, Comcast and CNET.
The company offers comparison shopping in English , Spanish and Portuguese, as well as international sites in Canada and the United Kingdom.
PriceGrabber.com
is headquartered in Los Angeles, Calif. PriceGrabber is a registered
trademark, and PriceGrabber.com and BottomLinePrice™ are trademarks of
PriceGrabber.com, Inc., a Delaware corporation. Other trademarks or
registered trademarks are the property of their respective owners.
About Experian
Experian
is a global leader in providing information, analytical and marketing
services to organizations and consumers to help manage the risk and
reward of commercial and financial decisions.
Combining its
unique information tools and deep understanding of individuals, markets
and economies, Experian partners with organizations around the world to
establish and strengthen customer relationships and provide their
businesses with competitive advantage.
For consumers, Experian
delivers critical information that enables them to make financial and
purchasing decisions with greater control and confidence. Clients
include organizations from financial services, retail and catalog,
telecommunications, utilities, media, insurance, automotive, leisure,
e-commerce, manufacturing, property and government sectors.
Experian
plc is listed on the London Stock Exchange (EXPN) and is a constituent
of the FTSE 100 index. Experian has corporate headquarters in Dublin,
Ireland, and has operational headquarters in Costa Mesa, Calif., and
Nottingham, UK. The Group employs approximately 15,500 people in 38
countries worldwide, supporting clients in more than 65 countries
around the world. Continuing sales for the year ended March 31, 2008,
were in excess of $4 billion.
For more information, visit www.experianplc.com.
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