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Experian CheetahMail retains top spot as the number one e-mail service provider to retailers
Latest issue of Internet Retailer’s Top 500 Guide indicates that
today’s leading online retailers use Experian CheetahMail more than any
other provider to drive their customer-centric e-mail marketing programs
New York, NY, August 24, 2009 – Experian® CheetahMail®, a global leading provider of e-mail marketing and customer intelligence technologies, today announced that for the fourth consecutive year it has been recognized in Internet Retailer’s Top 500 Guide for working with more of America’s leading online enterprises than any other vendor in its category. With a strong placement similar to preceding years, Experian CheetahMail is listed next to 69 of the 500 brand leaders, with more than twice the number of retail clients than the next e-mail service provider.
Data in the highly anticipated Top 500 Guide was gathered by industry experts from November 2008 through April 2009. The top vendors in each category were determined based on thorough research of the companies most often studied by Internet Retailer.
As a core capability in the Experian Marketing Services portfolio, Experian CheetahMail’s sophisticated e-mail marketing technology helps retailers engage with their customers through the combination of accurate data, sophisticated segmentation tools, and the expert ability to strategically deliver and analyze individually targeted e-mail campaigns. Experian CheetahMail is renowned in the retail space for powering programs such as order confirmations, replenishment reminders, life cycle campaigns, mobile and social utility-compatible e-mails, and dynamically generated messages for hundreds of brand leaders worldwide.
“The e-mail marketing industry continues to advance as retailers focus on optimizing their investment to effectively engage their customers across channels. The economy is challenging businesses to work smarter, while consumers are demanding more relevance and engagement from the brands they know and love — making working with the right e-mail partner a critical factor in driving brand advocacy and program success,” said Matt Seeley, president of platforms for Experian Marketing Services.
“We commend all of Internet Retailer’s Top 500 for receiving such a high level of notoriety for the success of their digital strategies. Their placement in this year’s guide is a true testament of their hard work and commitment to delivering value to their customers. We look forward to continuing to provide the technology and services necessary to meet the evolving demands of consumers and marketers alike,” continued Seeley.
“Brooks Brothers prides itself on providing personalized service and communication. Experian CheetahMail’s sophisticated platform has allowed us to both leverage our knowledge of the individual cross-channel customer as well as honor their preferences for frequency and content of communications. It is a central component of our legendary customer service and we have come to count on Experian CheetahMail’s strategic expertise in refining our processes,” said Brian Dean, vice president direct for Brooks Brothers.
About Experian CheetahMail
Experian CheetahMail is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. With the industry’s largest client services teams, feature-rich email technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world’s most recognizable brands, Experian CheetahMail’s globally diverse client base includes Barclays, Borders Books, Discovery Communications, H&R Block, KLM, Sears Holdings Corporation and Wyndham Hotels. Experian CheetahMail, a business unit of Experian® Group Ltd. (LSE:EXPN), was founded in 1998 and is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, Barcelona and Melbourne. For more information, please visit http://www.cheetahmail.com or email info@cheetahmail.com.
About Experian
Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.
Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.
For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Continuing sales for the year ended March 31, 2008, were in excess of $4 billion.
For more information, visit www.experianplc.com.
Erin Geoghegan
Experian Marketing Services
1 212 863 4597
erin.geoghegan@experian.com
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