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Experian® Launches GreenAwareSM Website to Help Marketers Better Understand and Reach Green-Minded Consumers
New site provides tools that help companies make smarter marketing and communication decisions
Schaumburg, Ill., Sept. 8, 2009 — Experian Marketing Services today announced a new blog site to help marketers target environmentally conscious consumers, a segment with an estimated value of approximately $500 billion.
The blog site, http://greenaware.experian.com, features content from a team of leading industry marketing and data experts. In addition to regularly updated blog entries, the site features a variety of tips and tools for marketers looking to reach green-minded consumers. The tools include whitepapers, Webinars on demand, case studies, links to industry resources and topic-related blogs.
“The GreenAwareSM blog helps companies target eco-conscious consumers with greater efficiency and insight,” said Denise Hopkins, vice president of Marketing Information Services at Experian. “This site helps marketers improve their targeted outreach, which in turn reduces wasted marketing dollars, improves campaign results and strengthens brand loyalty among this growing consumer segment.”
Fueled by the combination of Experian Simmons GreenAware segmentation targeting survey and Experian’s comprehensive INSOURCESM consumer demographic database, the blog site is designed to give marketers a better understanding of consumers’ environmental consciousness and how those “green” attitudes influence everything from lifestyle to buying behaviors.
GreenAware is the only product of its kind that offers the ability to refine new or current customer data with intelligence about users’ environmental buying tendencies. This information affords companies pursuing green interests the ability to more selectively and cost-effectively address those individuals with appropriate green messages and tactics, making optimum use of limited budget dollars.
About Experian
Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.
Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.
For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Revenue for the year ended March 31, 2008, was $4 billion.
For more information, visit www.experianplc.com.
Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.
Other product and company names mentioned herein may be the trademarks of their respective owners
Jennifer Marshall
Experian Public Relations
1 224 698 8798
jennifer.marshall@experian.com
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