Hitwise® Launches Internet Measurement Service for Brazil
Google dominates first four spots among the top sites
New York, N.Y. and San Paulo, Brazil, September 2, 2009 — Hitwise®, an Experian company, launched its internet measurement service for Brazil yesterday at an event in Sao Paolo, keynoted by Hitwise Director of Global Research, Bill Tancer.
Hitwise is reporting on more 60,000+ Web sites across more than 160 industry categories based on the Internet activity of 90,000 Brazilian Internet users from all regions.
"As online usage grows in Brazil, so too does competition for the internet consumer," said Juliano Marcillio, president of Serasa Experian Marketing Services. “By launching with the largest online sample in Brazil, we are able to provide marketers with specific insights into consumer behavior as well as into competitors marketing activities. This data is crucial to improving and measuring online marketing, content development, search and affiliates strategies and tactics."
The Hitwise Brazil service will provide clients with data on Web site industry and category rankings, Clickstream traffic activity, search behavior and keyword research. Clients also will have access to additional tools to create custom categories, search term portfolios and customized dashboards
Top visited web sites in Brazil last week Google Brasil was the top visited site last week receiving 11.03 percent of all Brazilian visits for the week ending August 29, 2009. Orkut received 9.91 percent of visits followed by Google.com which received 8.56 percent of visits. Of the top 10 web sites, Google properties accounted for 34.09 percent of all visits.
About Experian Hitwise Hitwise, an Experian company, is the leading online competitive intelligence service. Only Hitwise provides its 1,500 clients around the world with daily insights on how their customers interact with a broad range of competitive Web sites and how their competitors use different tactics to attract online customers.
Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy-to-use, Web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.
Hitwise, an Experian company (FTS:EXPN), http://www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at http://www.hitwise.com.
About Experian Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.
Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.
For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Continuing sales for the year ended March 31, 2008, were in excess of $4 billion.
Experian and the marks herein are service marks or registered trademarks of Experian. Other product and company names mentioned herein may be the trademarks of their respective owners.
