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Experian CheetahMail Strengthens Global Presence With Launch of New Zealand Office
Leading international e-mail service provider extends global reach and brings online marketing customer engagement capabilities to New Zealand
Schaumburg, Ill., June 22, 2009 – Experian® CheetahMail®, a global leading provider of e-mail marketing and customer intelligence technologies, today announced the opening of a new office in New Zealand. With locations already established throughout the United States, France, Spain, Ireland, the United Kingdom and the Netherlands, Experian CheetahMail sends permission-based e-mails on behalf of the world’s leading global brands.
The decision to launch Experian CheetahMail in New Zealand is in response to the rising demand from the country’s top enterprises for access to more sophisticated and personalized digital marketing capabilities. Located in Auckland, the new office will offer localized, data-driven e-mail marketing services to brands throughout New Zealand, looking to better leverage the e-mail channel.
As part of a leading international database marketing organization, Experian CheetahMail offers clients valuable and effective data quality, management and security, along with superior service and support across the globe. The launch complements the information services already being delivered by Experian in New Zealand, such as Experian® QAS®, a contact data management service.
John Merakovsky, director of Experian CheetahMail Asia-Pacific (APAC), is responsible for leading the New Zealand operation and growing Experian CheetahMail’s business in the region. Merakovsky formerly was general manager for Experian CheetahMail Australia and brings a wealth of online marketing expertise and experience to the business.
“Our ability to deliver permission-based e-mails across the globe in more than 40 local languages provides a significant advantage to many of the brands we work with,” said Merakovsky. “Experian CheetahMail’s sophisticated digital marketing capabilities help New Zealand companies connect with their customers through the combination of accurate data and the ability to strategically deliver and analyze individually targeted e-mail campaigns.”
“We have a clear aim to strengthen and solidify our global presence to deliver top-level support and service to new and existing clients around the world,” said Matt Seeley, president of data management for Experian Marketing Services. “We have high expectations that the opening of the New Zealand office will significantly aid in this effort and help the country’s top brands develop the most relevant and strategic e-mail programs possible.”
About Experian CheetahMail
Experian CheetahMail is the trusted service provider of e-mail marketing and customer intelligence technologies for top enterprises worldwide. With the industry’s largest client services teams, feature-rich e-mail technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world’s most recognizable brands, Experian CheetahMail’s globally diverse client base includes 1800Flowers, Barclays, Borders Books, Discovery Communications, KLM, Neiman Marcus and Wyndham Hotels. Experian CheetahMail, a business unit of Experian (LSE:EXPN), was founded in 1998 and is headquartered in New York City, with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, Barcelona and Melbourne. For more information, please visit http://www.cheetahmail.com or e-mail info@cheetahmail.com.
Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.
Other product and company names mentioned herein may be the trademarks of their respective owners.
About Experian
Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.
Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.
For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Revenue for the year ended March 31, 2008, was $4 billion.
For more information, visit www.experianplc.com.
Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.
Other product and company names mentioned herein may be the trademarks of their respective owners
Jennifer Marshall
Experian Public Relations
1 224 698 8798
jennifer.marshall@experian.com
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