Press releases
In the news
Testimonials
Events
| |
Parents today have less money to raise their kids
Experian Simmons study revealed a decrease in household income, and married parents are more likely to send their kids out of the home for care than single parents.
New York, N.Y., May 11, 2009 — The celebration of Mother’s Day began as early as the Greek period, when the mother goddess to all gods, Rhea, was honored. Today, however, the responsibility of raising a child has evolved to become a team effort, and both parents equally share the pressure and the joy of rearing a child.
So for this Mother’s Day, Experian® SimmonsSM decided to review parenthood as a whole and reflect on the definitions of “family” in order to better understand the whos, whys and hows of parenting.
Families with married parents are more likely to have one parent who is a homemaker. Interestingly, however, there are more married parents who send their child outside the home for care than parents who are single or were never married (married: 16 percent; single: 14 percent; never married: 13 percent). Another finding, from an Experian Simmons four-year trend analysis, discovered that parents today are taking care of their family on less money; this is probably due to the economy’s current state. Conversely, despite having less money, households with children are more optimistic than households without children.
To learn more about today’s parents and the definition of “family,” download the free report.
About Experian Simmons
As the oldest and most-respected authority on consumer behavior, Experian Simmons has been the Voice of the American Consumer™ for more than 50 years. Experian Simmons’ studies chronicle everything, from the products consumers buy and the brands they use to their lifestyles, attitudes and media preferences. With more than 60,000 data variables across almost 500 product categories, Experian Simmons’ studies constitute a database of exceptional breadth and depth — providing actionable insights that help clients connect with their most valuable customers. Visit us at http://www.experiansimmons.com.
About Experian
Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.
Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.
For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Continuing sales for the year ended March 31, 2008, were in excess of $4 billion.
For more information, visit www.experianplc.com.
Patricia Lao
Experian Simmons
1 212 471 2881
patricia.lao@experian.com
|
 |
|
