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The Experian Simmons Multi-Media Engagement Study Patent Application is Published
New York, N.Y., May 08, 2009 — The Multi-Media Engagement Study patent application was officially published by the U.S. Patent and Trademark Office on March 19, 2009, as part of the patent application process being undertaken by Experian® SimmonsSM in order to protect its original media research methodologies that were used in the study.
Media engagement is a key component of evaluating the ability of media vehicles like television programs, magazine titles and Internet Web sites to attract and retain viewers. The engagement research conducted by Experian Simmons has demonstrated that higher levels of engagement in a media vehicle are strongly associated with engagement in the advertising found within those vehicles, which in turn positively affects the purchase intentions of people exposed to those advertisements.
What makes this research even more valuable is that these engagement measures can be deployed across all three types of media channels (television programs, magazine titles and Internet Web sites) for cross-media comparisons. These cross-media engagement measures have been, and continue to be, developed by Experian Simmons from the critical core of its Multi-Media Engagement study — one of the largest multi-media engagement studies currently available anywhere in the world. The filing of the patent application in 2007 covering the cross-media engagement measures developed by Experian Simmons highlights the extensive research in which Experian Simmons has been involved and the value it places on protecting its intellectual property associated.
About Experian Simmons
As the oldest and most-respected authority on consumer behavior, Experian Simmons has been the Voice of the American Consumer™ for more than 50 years. Experian Simmons’ studies chronicle everything, from the products consumers buy and the brands they use to their lifestyles, attitudes and media preferences. With more than 60,000 data variables across almost 500 product categories, Experian Simmons’ studies constitute a database of exceptional breadth and depth — providing actionable insights that help clients connect with their most valuable customers. Visit us at http://www.experiansimmons.com.
About Experian
Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.
Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.
For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Continuing sales for the year ended March 31, 2008, were in excess of $4 billion.
For more information, visit www.experianplc.com.
Patricia Lao
Experian Simmons
1 212 471 2881
patricia.lao@experian.com
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