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Hitwise® Launches Internet Measurement Service for Canada
New York, N.Y., April 27, 2009 — Hitwise®, an Experian company, today announced plans to measure Internet usage in Canada. Hitwise will report on 85,000 Web sites across more than 160 industry categories based on the Internet activity of 100,000 Canadian Internet users from all provinces and territories. The Hitwise Canadian data sample comes from partnerships with Internet service providers and opt-in panels.
“In order to grow and protect market share, businesses must have sound data to base decisions on,” said Chris Maher, president of Hitwise. “Hitwise provides the most timely and comprehensive intelligence about Internet usage and will now help marketers better understand the specifics of the Canadian market. And as in all our markets, Hitwise clients will receive the service and support they need to go beyond the data, take action and generate immediate return.”
The Canadian service will provide clients with data on Web sites traffic rankings, Clickstream, search terms and demographic segmentation. Clients also will have access to additional tools to create custom categories, search term portfolios and customized dashboards.
About Hitwise
Hitwise, an Experian company, is the leading online competitive intelligence service.
Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million Web sites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.
Hitwise, an Experian company (FTS:EXPN), http://www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at http://www.hitwise.com.
For up-to-date analysis of online trends, please visit the Hitwise Intelligence — Analyst Weblogs at http://weblogs.hitwise.com and the Hitwise Data Center at http://www.hitwise.com/datacenter.
About Experian
Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.
Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.
For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Continuing sales for the year ended March 31, 2008, were in excess of $4 billion.
For more information, visit www.experianplc.com.
Contact:
Matt Tatham
Hitwise, an Experian company
1 212 380 2939
matt.tatham@hitwise.com
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