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Google Hovering at 72 Percent of U.S. Searches in
March 2009
Ask sees 8 percent increase from February 2009; Length of eight-plus keyword searches increases 20 percent
New York, N.Y., April 8, 2009 — Hitwise®, an Experian company, announced today that Google accounted for 72.39 percent of all U.S. searches conducted in the four weeks ending March 28, 2009. Yahoo! Search, MSN Search and Ask.com received 16.36 percent, 5.50 percent and 4.07 percent, respectively. The remaining 43 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.68 percent of U.S. searches.
Longer search queries become more popular
The length of search queries has increased over the past year. Longer search queries, averaging searches of five to more than eight words in length, have increased 8 percent between March 2008 and March 2009. Searches of eight or more words increased 20 percent. The same time period showed that shorter search queries — those averaging one to four words long — have decreased 2 percent. Searches of two words comprised the majority of searches, amounting to 23.17 percent of all queries.
Google is a greater source of traffic to key U.S. industries
Search engines continue to be the primary way Internet users navigate to key industry categories. Comparing March 2009 with March 2008, Business and Finance, Sports and Online Video categories showed double-digit increases in their share of traffic coming directly from search engines.
About Experian Hitwise
Hitwise, an Experian company, is the leading online competitive intelligence service. Only Hitwise provides its 1,500 clients around the world with daily insights on how their customers interact with a broad range of competitive Web sites and how their competitors use different tactics to attract online customers.
Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy-to-use, Web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.
Hitwise, an Experian company (FTS:EXPN), http://www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at http://www.hitwise.com.
For up-to-date analysis of online trends, please visit the Hitwise Intelligence — Analyst Weblogs at http://weblogs.hitwise.com and the Hitwise Data Center at http://www.hitwise.com/datacenter.
About Experian
Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.
Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.
For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Continuing sales for the year ended March 31, 2008, were in excess of $4 billion.
For more information, visit www.experianplc.com.
Matt Tatham
Hitwise, an Experian company
1 212 380 2939
matt.tatham@hitwise.com
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