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April Showers Bring May Flowers. It’s Gardening Time!
New study from Experian Simmons
New York, NY, March 5, 2009 – March is the start of the gardening season, and Americans across the nation are preparing their supplies. According to an Experian® SimmonsSM sister company, PriceGrabber.com®, the upcoming gardening season may be blooming larger than ever. Compared with last year’s analytics, this year’s number of visits and merchant referrals to the gardening and nursery section of the PriceGrabber.com Web site increased by 40 percent.
With March upon us, Experian Simmons analyzed its vast collection of American consumer data to determine who these gardeners are and what their consumption preferences are.
The free report reveals the results of the gardener study conducted by Experian Simmons. The study gathered data from the Simmons National Consumer Study/National Hispanic Consumer Study, the Simmons GreenAwareSM Segmentation and PriceGrabber.com.
About Experian Simmons
As the oldest and most-respected authority on consumer behavior, Experian Simmons has been the Voice of the American Consumer™ for more than 50 years. Experian Simmons’ studies have chronicled everything from the products consumers buy and the brands they use to their lifestyles, attitudes and media preferences. With more than 60,000 data variables across almost 500 consumer categories, Experian Simmons’ studies constitute a database of exceptional breadth and depth — providing actionable insights that help clients connect with their most valuable customers. Visit us at http://www.experiansimmons.com.
About Experian
Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.
Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.
For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Continuing sales for the year ended March 31, 2008, were in excess of $4 billion.
For more information, visit www.experianplc.com.
Patricia Lao
Experian Simmons
1 212 471 2881
patricia.lao@experian.com
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