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What Are You Getting Me, Valentine?
Recent study by Experian Simmons uncovers how Cupid's holiday has evolved
Schaumburg, Ill., February 11, 2009 – Valentine’s Day did not start out as the day when individuals expressed their love for one another. However, over the last few decades, it has evolved into the second-largest card-giving holiday of the year. Along with cards, this popular festival of love and romance is also synonymous with chocolates, fully booked restaurants and, of course, roses.
Another evolution related to Cupid’s holiday also has occurred. Experian® SimmonsSM conducted a study reviewing the behavior of consumers relative to Valentine’s Day. The study revealed surprising information about how gift giving during Valentine’s Day has changed as well as the role of the Internet related to this holiday.
To review the results of Experian Simmons’ Cupid’s day study, download the free report.
About Experian Simmons
Experian Simmons is a full-service market and consumer research organization dedicated to enabling clients to optimize communications with their customers and prospects across multiple channels by providing a robust description of the American consumer. For more information, visit http://www.experiansimmons.com.
About Experian
Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.
Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.
For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Continuing sales for the year ended March 31, 2008, were in excess of $4 billion.
For more information, visit www.experianplc.com.
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