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Quick Tips for Salvaging Abandoned Carts
DIRECT – February 2, 2010
Someone who made the effort to visit your Web site, drill down to a few
product pages, and put merchandise into the online shopping cart, even
if he ultimately didn’t complete the purchase, has got to be a better
prospect than the masses out in cyberspace who’ve never even heard of
your brand, right? Of course we’re right. Yet most online marketers
fail to try to persuade these consumers who abandoned their carts to
return and complete their purchase.
Nailed It: DMNews talks with Alexandra Palau, e-marketing manager at Carnival
DMNews – February 1, 2010
In July, Carnival began sending e-mails to customers who abandoned their shopping carts while booking online. Alexandra Palau, e-marketing manager at Carnival, discusses the effort
How 1-800-Flowers.com woos back customers who abandon shopping sessions
Internet Retailer – January 14, 2010
When shoppers abandon a shopping cart or
browsing session, floral and gifts retailer 1-800-Flowers.com Inc.
sends automated e-mails to woo them back. The open rate on these
re-marketing e-mails is five times higher than on regular e-mails, Lisa
Hendrikson, vice president of retention and customer experience, tells Internet Retailer.
Study: Send email to reengage cart abandoners
BizReport – January 20, 2010
If you want to re-engage consumers who abandon shopping carts email
may be the answer. That according to a new study from CheetahMail, a
subsidiary of Experian. Researchers found that retargeting cart
abandoners via email was a goodway to re-engage these shoppers.
Experian buys Japanese email marketing firm
netimperative - January 8, 2010
Experian has purchased an 88.5% stake in A-Care Systems, a leading
email marketing company in Japan. A-Care Systems Inc. will form part of
Experian CheetahMail, the company’s permission-based email marketing
and customer intelligence services.
Astrology Dominates New Year's Web Searches
Oprah.com - January 8, 2010
The first days of the year are an interesting time for me as an
Internet trends analyst. There are all the obvious changes to our
online habits that I've come to expect on January 1, such as increased
diet searches (they typically only last five days) and increased visits
to office supplies stores as we seek to get organized for the year
ahead. But there's one phenomenon I've always found a little strange.
Over the past several years, the week leading up to New Year's has
always been the time of year when we see a sudden surge in visits to
astrology websites.
Experian acquires large stake in Japanese e-mail provider
BtoB - January 8, 2010
Information services company Experian has acquired an 88.5%
share of A-Care Systems, Japan’s leading e-mail marketing company.
A-Care will be blended into Experian’s CheetahMail e-mail marketing
unit.
Experian buys Japanese ESP A-Care Systems
DMNews - January 7, 2010
Experian
announced January 7 that it has purchased an 88.5% stake of A-Care
Systems, an e-mail service provider based in Japan. The newly acquired
company will be part of the Experian CheetahMail unit, though Experian did not say in a statement whether it will rebrand the company.
Use several strategies, including change of address programs, to cut back on costs
DMNews - January 4, 2010
Mike Yapuncich, VP, Experian
Many mailers planned for a 2% to 3% increase in postage in 2010. The
lack of a rate increase means many mailers can take advantage of the
surplus budget to increase circulation, especially in acquisition and
reactivation efforts. The key to doing this successfully is to "mail
smarter."
Forrester Names Experian's CheetahMail as Leader Among E-Mail Marketing Providers
TMCnet.com - December 29, 2009
Experian Marketing Services has announced that its e-mail capability, CheetahMail, has been named as a leader in “The Forrester Wave: E-mail Marketing Service Providers, Q4 2009.” CheetahMail
received the highest score on the parameter of market presence.
CheetahMail helps Camping World improve performance
RV D@ily Report - December 14, 2009
Camping World worked with Experian CheetahMail’s Creative
Services team to redesign and test several variants of its monthly
e-mail marketing template, gauge customer response and ultimately
optimize e-mail performance.Big Ideas … Experts predict 2010’s key trends
Tarket Marketing - December 2009
It's
as if marketing experts have been fooling around in the chemistry lab,
mixing up potions to try to figure out what strategies will work best.
And it seems as though they've discovered the future: integrated,
customer-
centric marketing. What's hot on consumers' search list
Media Life - December 4, 2009
According to two Experian companies -- online comparison shopping web
site PriceGrabber.com and online measurement company Hitwise --
electronics will again be the most popular gift category this holiday
season.
CRM initiatives balance privacy and relevance
DMNews – November 30, 2009
Thirty years ago, customer relationship management existed only in the
worlds of list houses and direct mail. Today's direct marketers know
that since then the definition has expanded exponentially, but they all
don't agree on the meaning. Is it database, analytics or software? Is
it cookies, opt-ins or lead generation? Is it e-mail, retail or
e-commerce? Or is it a combination of all of these?
Coupons Boost E-Mail Open Rate
eMarketer - November 19, 2009
Clicking, not clipping - The
recession has had its effect on consumer behavior online, and the
watchword is frugality. Whether or not shoppers go back to their
spendthrift ways, for now coupons are cool and deal-seeking is the
norm.
DMA '09: The Direct Marketing Association reinvigorates the industry with an award to recognize thought leaders.
Direct to drive social and behavioral gains
DM News - October 12, 2009
As marketers convene in San Diego during the week of October 18 for the
Direct Marketing Association's 2009 annual show, several trends have
emerged in the direct and digital marketing space, which have the
industry awash with buzz.
Holiday 2009 - Your Plan for Success
Email Moxie – October 1, 2009
As all email and online marketers know, Holiday 2009 is just around the corner. This is the time of the year that can make or break not only a quarter or year, but a company.
DM News Essential Guide: E-mail Marketing
DigiMag - October 2009
Podcast - Live from DMA09: Experian's Joe Paulsen on the first steps to media mix optimization
Target Marketing - DMA 2009
Hallie Mummert, editor-in-chief of Target Marketing, speaks at
DMA09 with Experian's senior vice president and global manager of
integrated marketing, Joe Paulsen, who outlines some of the basic
components involved in optimizing media mix for ROI.
Top 10 Autos for Customer Brand Loyalty
Marketing Charts - October, 2009
Ford Motor Company vehicles accounted for six of the top 10 autos for customer brand loyalty in the US according to a Q209 auto-industry analysis from Experian Automotive.
Ford vehicles leading in latest loyalty ranking from Experian Automotive
Media Post Publications - October 14, 2009
Six Ford vehicles are leading the industry in
the number of owners who repurchase a Ford when they return to
showrooms, per Experian Automotive data from the second quarter this
year.
Last year’s holiday search data offers insights for e-retailers this year
Internet Retailer - October 2, 2009
Online marketers that pay more attention
to the terms that drive paid and organic search traffic to their sites
will gain an edge over the competition during the upcoming holiday
shopping season, according to a new report from Experian Marketing
Services.
Analysts: Prepare For a Tough Holiday Season
Marketing Daily – September 30, 2009
Marketers must work especially hard this
holiday shopping season to understand their customers' behaviors and be
best-positioned to connect with those who are spending, according to
Experian Marketing Service's new report.
Inbox Insider: Holiday e-mails must be giving
DM News - September 29, 2009
It is still a bit early to tell how consumers will spend their money
this holiday season, especially after consumer confidence dipped in
September after a slight uptick in August gave retailers a false bit of
optimism. Yet one thing is for sure: most consumers have tighter
budgets and they are looking for better deals and better value.
Report provides tips for connecting with holiday shoppers
Chain Store Age - September 29, 2009
As
consumer confidence remains low this holiday season, marketers who
understand their customers' shopping behaviors and preferences are best
positioned to connect with those who are spending and drive strong
holiday sales, according to a new report from Experian Marketing
Service. Report on CheetahMail Relevance Tour
Ex Machina - September 28, 2009
An attendee's candid perspective on the event
BtoB - September 28, 2009
Our expert panel discusses the evolving nature of e-mail
marketing, its integration with other channels, pitfalls and future
best practices
Get the most bang from your mailing list buck
DM News – August 31, 2009
Whether your marketing campaigns employ traditional direct mail or take
a multimedia approach, the foundation for any successful campaign is
the best-targeted marketing list. That is a crucial starting point
toward ensuring that your messaging is both effective and
cost-efficient.
Ultimate digital promise: The custom ad
Media Life Magazine – June 25, 2009
The future of
digital advertising can be summed up in one word: Customization. That
will drive growth in all manner of digital media, from email marketing
to search to mobile phones, over the coming years, and because of it,
online ad spending will hold up better than offline as this recession
lifts.
Why Mailing Smarter is More Crucial Than Ever
Direct – June 15, 2009
Smart list processing practices are some of the most effective ways to boost your bottom line, especially in today's challenging marketing environment. When looking at their mailing practices, marketers need to recognize the complete scope of benefits that list processing has for their business and beyond.
What does the future hold for catalogs?
DM News – June 1, 2009
Whether retail or b-to-b, the economy and rising print and
postal costs are crunching the catalog sector. Experian's John Neswadi
assess what the future holds for the popular sales channel.
Spend smarter: how to market in the recession
DM News — May 29, 2009
Lately all we see in the headlines is recession, cutbacks and reduced
consumer spending. As marketers, we know the drill — we've lived it
before. We know that we are forced to do more with less — it's not a
time for spending more, it's a time to spend smarter. It's time to roll
up our sleeves and get to work on delivering results that are both
measurable and profitable.
4 tips for testing your e-mail campaigns
BtoB – May 29, 2009
When it comes to e-mail testing, you can’t overplan or overanalyze,
according to a recently released white paper from Experian Marketing
Services. Released this week, “A Guide to Effective Email Testing”
confirms what many of us already know: Companies aren’t testing as much
as they should be and, when they do, they often have it all wrong.
Untapped data could help financial companies improve targeting in uncertain times
BtoB Online — April 27, 2009
The credit crunch isn’t just making it difficult for consumers and
businesses to secure loans, it is also prompting some financial
services companies to rethink their marketing strategies, re-evaluate
the audiences they target and reduce overall direct mail volumes.
Will Targeted TV Ads Justify Higher Fees?
Business Week — April 07, 2009
Corporate marketers will be watching closely when the first "addressable" ads are aired in June
The Dawn of Cable TV's Addressable Advertising Nears
Advertising Age — April 08, 2009
Canoe, the technology consortium backed by the country's six largest
cable media companies, will launch the television industry's first
national addressable advertising system next month. A long-talked about
concept, national addressable advertising means a single advertiser
with a single placement can simultaneously target different versions of
a commercial at different demographics of cable subscribers across the
entire country. The move is a major step toward a TV experience that is
more internet-like.
Experian, UAA launch service to boost direct mail efficiencies
BtoB Online – March 10, 2009
Data quality and services company Experian Marketing
Services has joined with direct mail efficiencies provider UAA
Clearinghouse to help marketers identify and suppress undeliverable
addresses in their mail files.
Riches in niches: connecting to "potential greens"
Target Marketing, Part 3 of 4 – February 25, 2009
With Earth Day approaching quickly, no doubt we’ll begin to see
messages about protecting our planet, recycling and going green. These
messages will be well-received by consumers who have tendencies to
include eco-friendly activities in their everyday lives. But for those
consumers who are not green-minded, these messages may go unnoticed.
There is an untapped opportunity for marketers looking to speak
directly to a large group of consumers who are just beginning the green
transformation—the Potential Greens.
Riches in niches: connecting to "think greens"
Target Marketing, Part 2 of 4 – February 18, 2009
It wasn't all that long ago when headlines discussed a global movement
of consumers and companies becoming more environmentally conscious and
green in their everyday activities and operations. More recently, we're
reading about the next wave of businesses closing and consumers cutting
back as a result of job loss and the desire to save more and spend less.
Riches in niches: connecting to green customers
Target Marketing, Part 1 of 4 – February 11, 2009
It wasn't all that long ago when headlines discussed a global movement
of consumers and companies becoming more environmentally conscious and
green in their everyday activities and operations. More recently, we're
reading about the next wave of businesses closing and consumers cutting
back as a result of job loss and the desire to save more and spend less.
Finding the hidden value of lists and databases
BtoB Online – February 9, 2009
Today's economic conditions are forcing marketers, who must do more
with less, to perform better in their core competencies. Those who
succeed put a heavier emphasis on the value of lists, how they're
managed and measured, and how to get the most out of them over time. By
taking a closer look at existing resources, and especially their
database lists, marketers can perform well in a slow economy.
Seven Tips for Social Media Marketing
Chicago Association of Direct Marketing – January 23, 2009
Looking for the secret to guaranteed marketing success in social media?
You’ll have to wait. While the medium continues to grow, most companies
are still learning what works and what doesn’t. In the meantime the
tips below will start you off in the right direction.
Experian Moves Into Mobile Marketing
Direct Newsline – October 14, 2008
Experian Marketing Services has formed a strategic partnership with SmartReply Inc., which will enable Experian to expand into mobile marketing and offer clients interactive voice response marketing applications.
Steps for Success in a Down Economy
Chief Marketer – October, 2008
Times are tough. Not a day goes by where the state of the economy isn't scrutinized in the news. And amidst the turmoil, marketers are increasingly squeezed by management to cut costs while increasing profits. Here are a few key steps every marketer today must employ to shift perceptions of their discipline from discretionary cost center to proven and essential value generator.
Measuring direct mail results in a multichannel age
DM News – July, 2008
Online shopping has migrated from an increasing trend to a way of life for most consumers — and traditional catalogers who once ruled the mail order landscape know this. However, this doesn't mean catalogs aren't a viable and valuable communication channel driving substantial phone and online responses.
How Data Can Help You Serve Your Customers
Multichannel Merchant – January, 2008
Everyone wants to feel appreciated—especially customers. They want customized products and offers, and other signs that they are valued and understood. But you need data to do all that. Put the following steps into practice at the front end of your data acquisition process.
For B-to-B Success, Don't Think Big
DM News – January, 2008
On the surface, businesses can look very similar—and too often, direct marketers assume they share identical needs. Marketing campaigns take a one-size-fits-all approach with the expecta tion that responses and behaviors will be the same among companies.
Hitting The Moving Target
DM News – December, 2007
Most marketers would agree that identifying and reaching new prospects tops their list of challenges when it comes to executing marketing plans. But what can be even more difficult is timing your connection with prospects when they're most likely to respond — and doing so before your competition.
Runner's Hi: Personalization has boosted customer loyalty for Road Runner Sports
Stores – January, 2007
Road Runner Sports is running a hard race in an ever competitive contest to satisfy current and potential customers. While it wants to dazzle the marketplace with the finest running goods—shoes, apparel and bags, books, supplements and other gear—the San Diego-based specialty retailer believes the ultimate value and success of its brand will come through its understanding of the people who visit its West Coast stores, browse its website and read its catalogs.
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